Technological solution developed by
Discover the advantages of professional 360º product photography
TECHNICAL
FEATURES
MATERIAL: Steel plate 3mm Reinforced structure
POWER: 600W
VOLTAGE: 220V
FREQUENCY: 50HZ.
DIMENSIONS: 800x1000x2000mm
WEIGHT: 100kg
TEMPERATURE LIGHTING: Between 2,600K and 6,500K
WHEELS FOR EASY TRANSPORT
Professional 360º product photography
PhotoShot360°® is an innovative technological solution, unique in the world and developed by the Footwear Technology Centre of La Rioja, which allows virtual three-dimensional simulations of real physical objects to be recreated, based on the automated taking of photographs and their computer processing. This technology, exclusive to the CTCR, processes the images and assembles them coherently, generating a 3D view of the initial product.
How it works
Automated capture
Our system is made to facilitate the production of your photos thanks to the integrated camera and automatic lighting system, its motorised rotating base and mobile camera arm, as well as its automatic capture module with instantaneous capture capacity…
In addition, it is possible to control the camera parameters from the software (ISO, shutter speed, aperture, and exposure time).
As a whole, all this allows absolute simplicity of operation, so that any company, entity or individual can operate the system, thanks to the development of highly advanced software that can be used by non-expert personnel without photographic or computer knowledge.
Editing and post-processing with reduced times
It has an automatic editing and post-processing module that treats and edits the images to give the result a higher quality. In other words, the integrated software automatically removes the backgrounds and edits all the images using a series of powerful configuration tools: contrast, colour, sharpness, natural shadows , etc.
Manual retouching is only required when photographing objects with atypical features (e.g. excessive brightness or transparency, reflective materials or mirrors, and light colours close to pure white).
Instant online digital results
Once the model has been generated, you can name, save and even put a watermark and/or background of your choice on each product, in a totally individualised way, giving it even the most corporate addition, such as a logo.
In this way, the three-dimensional 360° model, obtained with up to 360 photographs, will be ready for positioning in digital environments, either on the web or on other platforms or specific applications for mobiles and tablets (the use of Internet Explorer, Firefox or Safari browsers is recommended).
It also includes the possibility of arranging the individual images in high quality (jpg or raw) for other uses such as a printed catalogue.
Its final appearance will be so real that you will not miss any detail when you contemplate the possibility of zooming in on the object both in its web version and in the mobile application, enlarging its size without minimising its quality.
Added value
- Advantages for the company
- Reduction of waste of time in photography and post-production until the final model is obtained.
- Automation of the image capture process and achievement of new and attractive detail views.
- Speed, agility and, therefore, greater productivity in the generation of visual content. Cost savings derived from not having to subcontract.
- Improvement of the brand position in virtual environments. Increase in the added value of the product and the brand.
- Reduction in product returns. Increased online sales - greater marketing success.
- Advantages for the userImproved shopping experience.Improved visual perception of the product; more credible objects, features and details visible from all angles.Reliability in the choice of the product by perceiving more information about it.Increased attractiveness of the purchase function derived from the interactivity allowed.More satisfactory attitude and general confidence.
Display & Compatibility
Supported and display formats: java, html5, Magento and Prestashop including the deployment of web models (online shops for ecommerce) or mobile application.
Basic view
Allows a view of the product from a single level by rotating around its own axis.
180º view
Generates the display of the upper half of the product.
360º view
Offers a complete representation of the product from all its angles and in any direction.
Customised view
Provides a customised view of the product from any angle you wish.
Success stories:
We understand and meet the needs of our clients who require a high volume of quality photographic content, increasing their online presence.
FAQS /
Frequently Asked Questions
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Why should we offer 360º photography in our online shop?
For the status and imposition of a new e-business model, especially in 2020, and even more so after the Covid-19 pandemic, whose consequences in this area have led to the evolution of eCommerce. Now, the consumer requires quality in capital letters, translated into: the form and appearance of the product, the interactive nature of the presentation and the development of the exhibition. The consumer wants, therefore, to interact with the product.
According to a research study conducted by (Sorachai Kamollimsakul, 2018), Suranaree University of Technology, Nakhon Ratchasima, Thailand, websites that present their objects in 360º are significantly more advanced in all scores than websites with multiple still images and/or zoom.
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Is it necessary to have technical knowledge to adapt your shop to the 360º trend?
PhotoShot360º is totally intuitive and deductible, as well as automatic. Therefore, its use does not require any technical knowledge, neither digital nor photographic environments. With a minimum training received by the CTCR staff it will be enough. Moreover, the possibility of confusion is minimal as it is guided from the beginning of the process to the end by the software itself.
Therefore, to obtain the desired result, it is only necessary to place the product inside the equipment and let yourself be guided, after having received training. The software will automatically perform the background cutting and ready to be inserted in electronic shops or displayed on computers, tablets, or smartphones.
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Why does the image shown of our products add so much importance to our brand?
One of the ultimate goals of companies is to achieve differentiation from the competition. Therefore, by publishing quality images we will achieve greater personality and capture the attention of potential customers (a picture is better than a thousand words).
An image captures more details of our products than just a description in words. For this it is important to provide our customers with images from all possible angles, achieved with the 360º option. We must never forget that “First impressions are lasting” and that it is not only the image of the product that «sells» but the whole that surrounds it. Likewise, it should be noted that boring content is not interesting and does not «sell», it is necessary to try to capture the attention with pleasant and attractive material.
In short, caring for the image of our business is essential to motivate and communicate, as it creates confidence, especially in online sales. -
Why is it that when purchasing PhotoShot360 the company achieves cost savings among other benefits?
When it comes to developing the graphic part of an online campaign, every company must rent or buy materials or tools, it could be a camera, it could be necessary to hire qualified personnel and adapt or rent a premises for a photo session. With PhotoShot360º all these expenses must be considered as an investment.
It is, therefore, a great initial investment opportunity whose return will be seen almost immediately.
Request a Demo
Contact us through the following form
Raposal, 65
TP. 941 38 58 70