Due to the fact that CTCR has happened to turn into tools of key work into any process of business and into any professional or managerial activity, the Technological Center of the Footwear of La Rioja, it relies on TIC's's specific department that it covers the needs raised by the company, in general, and for the sector, especially. The development and constant change that takes place in this area, supposes speaking about an area that has turned in indispensably for the work that is realized in this Technological Center.

As result of his constant activity, it is born PhotoShot360º, a technology key to increase the competitiveness of the companies, to add value and differentiation and to incorporate the development and the technological innovation in the product. PhotoShot360 º is the new technological, only solution in the world and developed by the Technological Center of the Footwear of La Rioja, which allows to recreate three-dimensional virtual simulations of physical royal objects, from the automated capture of photographies and his accused by computer. This technology, sole right of the CTCR, processes the images and assembles them coherent generating a sight in 3D of the initial product.

As result of his constant activity, it is born PhotoShot360 º, a technology key to increase the competitiveness of the companies, to add value and differentiation and to incorporate the development and the technological innovation in the product. PhotoShot360 º is the new technological, only solution in the world and developed by the Technological Center of the Footwear of La Rioja, which allows to recreate three-dimensional virtual simulations of physical royal objects, from the automated capture of photographies and his accused by computer. This technology, sole right of the CTCR, processes the images and assembles them coherent generating a sight in 3D of the initial product.

Between others, the principal advantages that it offers are:

- I access to virtual environments with designed products artesanalmente.
- Decrease of the time of shaped in 3D.
- Cost saving in the processes of electronic commerce E-commerce.
- Increase of the added value of the product and of the brand.
- Improvement of the position of brand in the virtual environments.
- Automation of the process of capture of images.
- Improvement of the visual perception of the product.

The innovative technological formula, PhotoShot360 º, acquires special importance when the resultant photographies that it generates are applied to View360. Both, they contribute a new dimension to the process of interaction between the user and the generated images.

View360 is the application that complements the last link of PhotoShot360 º and that it allows to visualize the three-dimensional models generated by this innovative photographic equipment. This application that contributes specific functionalities in web environments and also in mobile devices, tries to go beyond the material thing. 

• In I make concrete, inside web environments, it has been designed in order to be able to be used in any type of web page, be which is his intention: pages of sale online, presentation of catalogues online, web corporate, etc. View360 is orientated by it to solve the needs that any company can have in the area of the electronic commerce E-commerce, thanks to the design of a system personalized and optimized for the management of his daily work. The CTCR insists on it with a view to improving the efficiency in the work and saving time and costs, generating hereby an increase of added value. View360 allows to be formed by it in all his aspects: the size and the image of the window of visualization, the appearance static or animated by the model, the initial minimal and maximum zoom, the specification sheet of the model or even any other type of information that it is necessary to show. Thanks to the utilization of technology Java, it is possible to visualize in almost totality of web browsers, managing to be more accessible for the users.
• The version of View360 for mobile devices can be used in smartphones (mobile phones of last generation) and tablets. In this respect, compatible versions have developed for the operating systems iOs (iPhone, iPad) and Android, covering this way the great majority of existing devices on the market. His aim centres on showing the virtual complete catalogue of a company, with the peculiarity of being actualizable of way online and in time royal, which allows to have always the last version of the catalogue in all the devices. View360 for mobiles it differs fundamentally for two features that grant distinction to him with regard to his use in web environments:

--- It is allowed that the already visualized models could return to meet again across a record.

--- He has a reader of codes integrated QR who allows to accede directly to a model or catalogue from, for example, an advertising support in paper.

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